Category Archives: Charter Boat Website Management Services

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5 Reasons Why SEO Matters

SEO is important for a website. As a charter boat captain, do you realize how important?

Too many websites are simply not SEO optimized for search engine results, and end up buried on page two, three or even deeper. If your fishing business website is not ranking on the first page of search results, you are missing out on a ton of fishing trips (revenue).

Here are 5 reasons why every fishing boat captain should care about SEO…

…and why search engine optimization is included in all of our service packages.

 

1. Websites with good SEO rank on top in search results.

Screenshot of Google search for fishing charters near meTop positions in web searches are considered to be the most relevant and are often assumed to be credible. I probably don’t need to tell you that being optimized to rank at the top of Google queries is extremely valuable. Those that have “been there” know that the phone starts ringing and bookings increase. It’s reported that an estimated three out of four fishing clients will choose a website from the top five results on Google.

2. Search Engine Optimization is the key to reaching the top in search results.

Good SEO is only one “piece of the puzzle”, but it’s a BIG one! Research indicates that as much as 90% of all clicks from web searches originate on the first page of major search engines. By choosing Charter Boat Web Design to optimize your website, you can rest assured that it will meet Google’s webmaster guidelines. Gain peace of mind in knowing that your website will have the SEO advantage over the competition.

3. SEO identifies a specific region or city in mobile searches.

Search engines have evolved to recognize the ever increasing percentage of searches originating from a mobile device. The opportunity here is that many mobile devices provide search algorithms with GPS location data. Mobile searches provide GPS data to return the most relevant local results in search queries. Think about it. When you need to find information about anything, where is the first place you turn to look? When you are not sitting at a computer, it’s likely that you are among the 50% of people that utilize a mobile device, like a smartphone or tablet, to search the internet. Mobile device searches and SEO go “hand, in hand” (pun intended).

4. SEO helps to reach the global market.

There are billions of people online, and millions looking for your specific services. The internet is growing every day and there are literally trillions of web pages among billions of websites. Optimal SEO enables algorithms to match search query keywords and phrases with the most relevant content in the blink of an eye. Good SEO makes sure that your content finds your target market on a global scale.

5. SEO is important in social media content and profiles.

SEO is not just for your website. A website acts like the “hub” of what we like to call the “Attraction Marketing Wheel”. The “spokes” of the wheel represent all of your social media accounts like Facebook, YouTube and Twitter. Social media accounts are used to share blogs, fishing reports, photos and videos that attract fishing clients. It is critical to optimize any content shared throughout the web.

If your website is not ranking on the first page of Google… Good SEO will help you get there!


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